Turning Fundraising on Its Head

Goals

The first step in implementing a cohesive, comprehensive online strategy is to map out the organization's goals. Considering how far behind the Hope Institute was, Brown laid out ambitious yet realistic goals. A website redesign was at the forefront of the conversation. The Hope Institute needed a more user-friendly site that would direct donors and supporters where to go to find pertinent information, 
ways to get involved and how to donate.