Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
Moving forward, Be the Match wants to improve upon making the technology even more user-friendly. A common hurdle is still a fear of online fundraising, though that fear is subsiding. The more people trust e-philanthropy, the greater potential Team Be the Match holds. FS
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