Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
Ultimately, the goal was to drive everyone to the new website, where constituents could learn more about the organization, get more involved and donate — ideally on a daily basis.
"I want, ultimately, everyone going to our website every day," Brown says. "It's not going to happen, because obviously I can't expect people to check our website every day. But that's the mentality I have because we know the longer they stay on our website, the more familiar with us they become and the more of a relationship we can build with them."
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