Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
Website redesign
The backbone of any online strategy is the website, so Brown knew his first task was to get Hope's homepage up to date. The old site wasn't very dynamic, with clunky links and little in the way of engagement. So Brown wiped the website clean and transformed it into a more marketing-driven site with dynamic content, directive links, a Donate Now button and a design that encourages navigation.
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