Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
Now the first thing you see when you go to TheHopeInstitute.us is a scrolling image of one of the organization's "stories of hope," detailing the stories of children the institute serves. Right away, it brings visitors in with the emotional images and prompts to "click on the story of hope." Immediately to the right of that are four sections visitors can click on: "Stories of Hope," "Donate Now," "Find Support" and "Special Events."
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