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It's that time of year — time to (once again) resolve to give up all our bad habits and become the person our mothers always knew we could be. But stick with me — this isn't another one of those "eat less, exercise more, and soon you'll be getting modeling contracts" columns.
Instead, to end the year, I have two resolutions to suggest to fundraisers. Read them over and then modify them to meet your needs and capacity once you return to work after the holiday.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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