2 Resolutions for 2012 Worth Making
Resolution No. 1: Make story time a priority
Just like we did in kindergarten, we adults like stories. And pictures make the story even better. They help us visualize the need and the good things your nonprofit is doing. In 2012, resolve to get the stories and photos that put faces and names (even if they are changed for privacy reasons) to the facts of your work.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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