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Instead of recycling the same photos from a decade ago (you know who you are), keep a digital camera with a high number of megapixels (10.2 or better, if possible) handy, and then use it. Digital cameras make it inexpensive to take photos, so shoot lots of them. So what if you take 100 and only one is good? That's one more resource for telling your story.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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