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And speaking of stories, start writing them down. The good, the bad, the average — your creative staff or consultants can make the decision about what's worth using. Give them options; they are bound to find a "winner." Share the great, heartstring-tugging stories about your nonprofit with fundraising staff and writers. With stories and photos, your nonprofit will come alive to donors in 2012.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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