2 Resolutions for 2012 Worth Making
Resolution No. 2: Take a chance on something new
We're not all back on Easy Street, but 2011 was a better year for many nonprofits. So it's time to diversify. Really. We have all been cautious the last few years, knowing that layoffs and cutbacks were lurking in the shadows. But in 2012, give some thought to something new you can introduce to your fundraising mix.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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