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I'm not advocating doing anything crazy, but what's something that makes sense for your donor base that you aren't doing yet?
I wrote an article some time ago about taking risks wisely; you can access it here. For those of you who want the abbreviated version: First defend any new idea with a short, written summary of the concept, potential audience, budget, timeline to implement and expected outcomes. If you can't adequately defend it, it's probably not the risk you want to take right now.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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