2 Resolutions for 2012 Worth Making
Secondly, limit your new strategies to one at a time so you can manage and measure. Next, when an idea fails, give it up; keeping it on life support seldom changes the outcome. Finally, evaluate every innovation — even when one fails, there may be successful portions that can be turned into a winning program.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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