2 Resolutions for 2012 Worth Making
You know your donor file, and you have statistics to show what works with them. I never advocate giving up what works to chase after the newest, shiny fundraising program. But add something new and see if you can attract a new demographic of donors, increase average gift, improve annual donor value, reactivate lapsed donors — or whatever will make 2012 an even better year of fundraising for your nonprofit.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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