2 Simple Strategies to Increase Donations Using Your Website
Make it easy to take advantage of company giving — whether via matching gifts or donations made on behalf of employees who do volunteer work.
The Colon Cancer Alliance shows off a variety of ways to get involved with the organization (image 3) through an easy-to-navigate page that includes each type of opportunity.
By making some simple edits to your organization’s website, you can increase your fundraising totals. Matching gifts and volunteer grants are great programs that many people just don’t know about (or if they do, they think they are long, tedious processes — and that’s just not true).
- Companies:
- Best Buy
- Capital One
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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