2 Simple Strategies to Increase Donations Using Your Website
Make it easy to take advantage of company giving — whether via matching gifts or donations made on behalf of employees who do volunteer work.
‘Ways to Give’ and donation confirmation Web pages
Almost every nonprofit has a section on its website that allows constituents to make online donations. When donors have the easy and convenient option to donate with credit or debit cards, it increases the likelihood of securing donations. On these pages (pre- and post-donation), your organization can add images, links and other kinds of attention-catching items to educate your donors about the possibility of matching gifts.
- Companies:
- Best Buy
- Capital One
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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