2 Simple Strategies to Increase Donations Using Your Website
Make it easy to take advantage of company giving — whether via matching gifts or donations made on behalf of employees who do volunteer work.
Briefly put, matching gifts are a kind of corporate-giving program in which an employer matches an employee’s donation, generally dollar for dollar, to an eligible nonprofit organization. For example, when an employee of General Electric makes a $50 donation to a charity of her choice, GE matches the donation at a 1:1 ratio, resulting in a total of $100 donated to the charity.
- Companies:
- Best Buy
- Capital One
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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