2 Simple Strategies to Increase Donations Using Your Website
Make it easy to take advantage of company giving — whether via matching gifts or donations made on behalf of employees who do volunteer work.
Include a catchy image that mentions matching gifts on your “Ways to Give” page and on your donation confirmation page (you’re already three-quarters the way to victory, since the donor already made the initial donation) to get the attention of your donors. Because many donors simply don’t know about matching-gift opportunities, it’s a simple and effective way to increase the amount of money being brought in through corporate-giving programs.
- Companies:
- Best Buy
- Capital One
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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