2 Simple Strategies to Increase Donations Using Your Website
Make it easy to take advantage of company giving — whether via matching gifts or donations made on behalf of employees who do volunteer work.
Meals on Wheels of San Francisco includes Employer Matching Gifts as a subsection of its Ways to Give page (see image 2 at right). When someone clicks on Employer Matching Gifts, she sees a catchy image inviting donors to check to see if their employers will match their gifts, as well as two short paragraphs describing how easy it is for donors to get their gifts to the nonprofit matched.
- Companies:
- Best Buy
- Capital One
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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