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Let’s be honest, the holidays make us even more aware of the fact that many times, despite the song, time is not on our side. We are a society of people with too much to do and too little time to do it.
For nonprofits, this statement is often made around 15 minutes into any presentation I give about integrating social media into a marketing or communications strategy: “We just think we have the time for this kind of a thing.”
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