20 Direct-Marketing Ideas for Small Nonprofits, Part 1

[Editor's note: This is part 1 of a four-part series.]

It's no secret that smaller organizations have smaller fundraising budgets and fewer resources at their disposals than the larger organizations. But that doesn't mean they should use that as an excuse in their fundraising.

There are many strategies smaller nonprofits can employ to get results that mirror or even top those of the big players in the sector. In their session, "20 Big Direct Marketing Ideas for Small Nonprofits," at the 2012 Washington Nonprofit Conference, Eliza Temeles, senior account executive at MKDM; Jill Batcheller, membership manager at the Lincoln Center for the Performing Arts; and Alicia Toles, annual giving and donor data manager at Food and Friends, shared 20 direct-response fundraising strategies tailored to smaller organizations. Here are ideas 1-5.