20 Direct-Marketing Ideas for Small Nonprofits, Part 1

1. Unbrand
Temeles said smaller organizations should try to send direct mail in unbranded outer envelopes. She shared an example from the Southern Environmental Law Center. It sent its appeal in a plain, yellow envelope with no logo or images. All that was on the OE were the recipient's name and address, as we'll as the return address — both in simple type. It had no branding at all and wasn't anything special to look at, but Temeles said the piece had great results — and this technique is a good way to keep direct-mail costs down.