20 Direct-Marketing Ideas for Small Nonprofits, Part 1

5. Mine your data
"It's very common for fundraisers to be asked to raise more with less," Batcheller said, which is why it's important to use the data you have. She suggested using a philanthropic rating model to better target the prospects most likely to become donors.

The Lincoln Center did this using an outside vendor. It sent its donor file to the vendor and applied a more targeted model to ticket buyers in the hope of decreasing the size of its acquisition mailings to get more bang for its buck.