20 Direct-Marketing Ideas for Small Nonprofits, Part 1

Then in May 2009, after applying the philanthropic rating model by mining its data, the acquisition package went out to a universe of just 41,969. But since the prospects were better targeted, the response rate was 0.89 percent, resulting in a gross revenue of $25,085 — higher than before. When the expenses were factored in ($19,984), the cost to raise a dollar dipped to just 80 cents. As a result of this change in data strategy, the Lincoln Center was able to reduce costs by 54 percent and still increase revenue.