20 Direct-Marketing Ideas for Small Nonprofits, Part 2

The idea, Temeles said, is to provide different ways to get donors online.

"Keep it in front of donors everywhere. Get them to think about online. Put the URL everywhere," she said.

Likewise, she said you should ask for a mailing address anywhere you can online, as long as there is a good reason for it — provide an offer as an incentive to provide the mail address.