20 Direct-Marketing Ideas for Small Nonprofits, Part 2

8. Downscale
Temeles said it's always a good idea for smaller organizations to look at the larger organizations to see what they're doing and try implementing the lessons you take away on a smaller scale to fit your organization.

"Organizations with big budgets and file sizes do lots of testing and analytics. They can do the learnings for you," she said. "See what they're doing, and version it for your donors if it's suitable. Think about what the message is, and apply it to your own organization."