20 Direct-Marketing Ideas for Small Nonprofits, Part 2

9. Tie it all together through multichannel marketing
Reinforce your message by adding that language to every channel — website, e-newsletter, social media, direct mail, etc. — Toles said.

"Have a concrete strategy on how to implement that. When designing a message and schedule, think of all the different pieces you already have to implement into the strategy," she said. "Tie it all together."