20 Direct-Marketing Ideas for Small Nonprofits, Part 2

She provided an example from Food and Friends. Food and Friends implemented a direct-mail letter and an e-mail from Executive Chef Mark Locraft, with the e-mail phase going out before the direct-mail piece, and then a follow-up e-mail after the letter was mailed. Everything referenced the same campaign — the Summer Food Fund — and kept a consistent tone with the message coming from Locraft.