20 Direct-Marketing Ideas for Small Nonprofits, Part 3

High Line actually launched the program in October 2011, including messaging about the sustainer program on all its efforts: acquisition, renewal, welcome kit, everywhere. The impact was incredible, Temeles said. High Line converted 2.5 percent of its file to sign up for the monthly giving program. And the annual value of monthly givers exceeded that of its typical donors. The annual value of its members is typically an average of $143; sustainers' average annual value is $211.