20 Direct-Marketing Ideas for Small Nonprofits, Part 3

"Start a sustainer program, launch one, give donors the opportunity," Temeles said. "Decide what amount is right for you and your donors. When you get people giving every month, it's an easy way to increase the annual value of a donor."

15. Create specialized appeals
The Lincoln Center was trying to find ways to increase giving from donors, Batcheller said, so the organization started offering "mini-membership" programs around the theater's marquee summer performances. The idea was to give these select donors "behind-the-scenes" benefits with higher price points.