20 Direct-Marketing Ideas for Small Nonprofits, Part 3

One of these special appeals was the Royal Shakespeare Co. Producers Circle membership. The offer was sent to a select group of donors with a much higher price point to get the benefits of this behind-the-scenes offer. Nineteen current and 12 lapsed donors joined this specialized program, and while 31 gifts may not seem like much, these 31 gifts alone raised $129,500 for Lincoln Center. Also, there was a huge increase from $150-plus gifts to $1,000 to $3,000 gifts for membership, Batcheller said.