20 Direct-Marketing Ideas for Small Nonprofits, Part 3

As a result, the Lincoln Center recaptured 281 lapsed donors with a 1.41 percent overall response rate, and for donors who were lapsed for 10-20 years, the response rate was 0.69 percent. That helped boost Lincoln Center's revenue, and Batcheller said the organization will continue to mail this deeply lapsed file for as long as it produces.