20 Direct-Marketing Ideas for Small Nonprofits, Part 3

"See how far you can go," she said.

13. Develop a welcome package
Acquisition is not cheap, and it brings on its own set of questions, Toles said. How will you get that second gift? When will donors give again?

To help alleviate those concerns a bit, Toles suggested sending a well-defined welcome package that lays out the next steps for new donors.