20 Direct-Marketing Ideas for Small Nonprofits, Part 3

"Use the welcome package to get donors engaged. Provide them choices so they can give you more feedback on how they want to be involved," Toles said.

14. Consider a sustainer program
We've all seen the ASPCA monthly giving DRTV commercials featuring musician Sarah McLachlan. As you know, DRTV is a big investment. The reason ASPCA invests in it is because monthly giving programs are worth it — they provide steady fundraising revenue throughout the year. Of course, the ASPCA is a large organization with a big operating budget, so DRTV is feasible for it. Even if you don't have the funds to run a DRTV campaign, a monthly giving program is still an option.