20 Direct-Marketing Ideas for Small Nonprofits, Part 3

Temeles shared how Friends of the High Line, a smaller organization dedicated to building and maintaining the High Line Park in New York, set up a monthly giving program and promoted it on its appeals. High Line sent an e-mail asking donors to join the monthly giving program, including information on "how your monthly pledge helps." It is also highlighted on its website, and High Line includes information and sign-up options for its monthly giving program on the reply device and inserts of its direct mail.