20 Direct-Marketing Ideas for Small Nonprofits, Part 4

[Editor's note: This is the fourth and final part of a four-part series. Click here to view part 1, here for part 2 and here for part 3.]

There are many strategies smaller nonprofits can employ to get results that mirror or even top those of the big players in the sector. In their session, "20 Big Direct Marketing Ideas for Small Nonprofits," at the 2012 Washington Nonprofit Conference, Eliza Temeles, senior account executive at MKDM; Jill Batcheller, membership manager at the Lincoln Center for the Performing Arts; and Alicia Toles, annual giving and donor data manager at Food and Friends, shared 20 direct-response fundraising strategies tailored to smaller organizations. Here are ideas 16-20.