20 Direct-Marketing Ideas for Small Nonprofits, Part 4

"Offer calls to action in a addition to the messages you send," Toles said.

17. Get supporters involved
Everyone in the fundraising sector has heard the saying, "ask for money and get advice; ask for advice and get money." Loosely translated, that means the more you can engage donors, get them involved — in ways other than purely asking for money — the more likely they are go make gifts.