20 Direct-Marketing Ideas for Small Nonprofits, Part 4

"Bring them in the door if you can. Tell donors you’re open for communication," she added. "Include surveys for immediate feedback — and to learn more about your donors. Give option to contact someone about membership or donations, etc."

18. Be timely
"Smaller organizations have fewer people to work with so you have to do more with every person you can," Temeles said. "You have to make your appeals timely and relevant."