20 Direct-Marketing Ideas for Small Nonprofits, Part 4

20. You can't afford to forget stewardship
"You have to cultivate donors to move them up the cycle and keep them giving," Toles said. "Make sure donors are aware of their impact and that you're thankful for their support."

You must always think about how you're going to nurture each donor relationship and move them along the donor cycle. This is where follow-up communications about campaigns, their gifts and program works come into play, along with acknowledgment and engagement. Stewardship is vital.