20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
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Jeff Brooks
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13. Be specific
Let donors be insiders. Tell them specific problems, and ask them to be part of specific solutions.
14. Be incredibly transparent
Give donors access to all the financial and governance information possible. Post your financial statements, 990s, even minutes from board meetings. Answer their questions honestly and in detail. The watchdogs require a certain level of transparency. Do more than they require. Few donors want or need that much detail. Your willingness to be open is what matters.
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Jeff Brooks
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