20 Ways to Be Donor-Centric

15. Let all your donors 
make a difference

When you ask, find ways to make your cause bite-sized for donors at every giving level. If you ask a million-dollar donor to fund your mission, it might be in her scope to do so. If you ask the same of a $100 donor, you make him a tiny fish in a gigantic pond. Ask Mr. Hundred to do something meaningful that costs around $100. Every donor wants to do something big. But big is defined by his or her capacity, not your mission.