20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
16. Make giving easy online
Most fundraisers have mastered the mechanisms of direct-mail giving. However, complex, confusing and crazy donation forms are common online. Giving online should be easier than giving through the mail, not harder.
17. Make it easy for donors to find a human
If a donor has a question, can she quickly and easily get an answer? Through phone, e-mail and mail? Make it easy to find those channels, and don't send them to busy signals or unmonitored inboxes.
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