20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
2. Receipt relevantly
We work so hard to motivate people to give. Sadly, it appears most of us fling out our thanks with little or no thought. The thank-you language of the receipt should close the loop. Use the same terms, specificity and emotional intensity you use when you ask.
3. Get the data right
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