20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
Obsess over this. Don't spell names wrong. Don't have duplicate records. Above all, don't get the amounts or timing of gifts wrong. Good data is the key to raising more funds (knowing whom to ask and how much), not wasting money (knowing whom not to ask) and, most important, treating donors like they matter.
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