20 Ways to Be Donor-Centric

4. Let donors say where their money goes

Most nonprofits reserve the privilege of designating gifts for their top-most donors. Let every donor do that. Response usually jumps when you do. Whether it's making specific asks or offering choices, it's just common courtesy to give donors control over their generosity. Here's the secret: When you make "where most needed" an option, most donors choose it.