20 Ways to Be Donor-Centric

5. Give donors choices on use of their names

For many donors, the fact that charities "sell" or exchange their names is a sore point. If you do this, give your donors the chance to opt out. They'll appreciate it. (If you don't share names, let them know you don't.)

6. Say 'you' a lot

Make it a habit. When you ask, thank or report back, use the word "you" constantly. Whatever story you're telling, your donors are the active ingredient. Don't forget that. Don't let donors forget either.