20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
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Jeff Brooks
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Not about you. Your success is their success. Don't use your newsletter to brag. It should always be about the change that's happening because of your donors.
9. Respect your donors' tastes
Donors are typically older than you and almost certainly less attuned to the latest trends in design. If you create a look that resonates with you, that makes you happy and proud, you've most likely missed your donors.
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Jeff Brooks
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