20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
10. Don't project yourself onto your donors
How many times have you said, "I wouldn't respond to that"? That's only relevant if you're fundraising from yourself. Pay attention to what your donors do and don't respond to. Using yourself as the standard is egocentric. And it always fails.
11. Be easy to read
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