2006--The Good, the Bad and the Ugly

All in all, Knerr says, the opportunities for philanthropic funding are unparalleled for nonprofits.

“As the baby boomer generation comes into retirement, entrepreneurs and investment bankers and hedge-fund operators and the like have just made unparalleled amounts of money,” he says, adding that organizations that are smart and thoughtful about who they are and what their aspirations are, and how they communicate this, will capture those resources. To succeed, organizations should approach funders, saying, “Please come and invest with us to achieve a wonderful future,” rather than simply, “We need the money.”