2007 Article Index for FundRaising Success

Awards
2007 Fundraising Professionals of the Year Awards by Margaret Battistelli, February H **

2007 Gold Awards for Fundraising Excellence by Margaret Battistelli and Abny Santicola, September H **

Branding
Net Gain: The Young and the Restless by Nick Allen, February G

Fundraiser Confidential: The Pursuit of Brand Happiness by Todd Baker, May G

Tag(line)! You’re It! by Richard Deveau, September *

Celebrity
Is It in the Stars? by Bill J. Harrison, February *

Conference/Training
Editor’s Note: Conference Time by Margaret Battistelli, June E

Editor’s Note: Preached, Practiced by Margaret Battistelli, July E

Editor’s Note: Innovate, Integrate by Margaret Battistelli, August E

Editor’s Note: Cyber Chillin’ by Margaret Battistelli, October E

Copywriting
Now You’ve Read It All: Grappling With Writer’s … Um … by Jim Hussey, January G

Cover Stories
UNICEF: Thinking Bigger by Abny Santicola, January

2007 Fundraising Professionals of the Year Awards by Margaret Battistelli, February **

Mercy Corps: Social Engagement by David McKenna, March

Girl Scouts of the USA: Smart Cookies by David McKenna, April

Big Ideas for Smaller Nonprofits by Margaret Battistelli, Benjamin Borne, Lynn S. Edmonds and Gina Crocetti Benesh, May **

ALSAC/St. Jude Children’s Research Hospital: Star Power by Abny Santicola, June

Multi-channel Fundraising: Seamless Integration by Abny Santicola, July **

World Vision U.S.: An Exercise in Transformation by Margaret Battistelli, August

2007 Gold Awards for Fundraising Excellence by Margaret Battistelli and Abny Santicola, September **

Christopher and Dana Reeve Foundation: Going Forward by Abny Santicola, October

University of Notre Dame: The Blue and the Gold (and the Green) by Abny Santicola, November

2008 Fundraising Resource Guide, December **

Creative
One Good Idea: Overnight Sensations by Abny Santicola, June F

Direct Mail
DM Diagnosis: Underwear Enclosed … No, Really by Kimberly Seville, February E

Taking Control: Vermont Foodbank — The Little Mailing That Did by Abny Santicola, February E

Weather Is Fine … Wish You Would Give by Keith Goodman, March *

Can You Guess the Winner? by Willis Turner, March *

DM Diagnosis: Still Waiting … by Kimberly Seville, April E

Now You’ve Read It All: Think Small by Jim Hussey, May G

DM Diagnosis: What’s New? by Kimberly Seville, June E

Case Study: Capuchin Soup Kitchen — A Different Kind of Outreach by Jim Dickman, June E

Take 12 by Steve Maggio, July *

DM Diagnosis: Overteased and Underwhelmed by Kimberly Seville, August E

Easier Said Than Done: Help Stamp Out Junk Mail by Jeff Brooks, September G

DM Diagnosis: ‘Fake Surveys Suck!’ by Kimberly Seville, October E

What Does Your Board Need to Know About Direct Mail? by Willis Turner, November *

DM Diagnosis: More, More, More! by Kimberly Seville, December E

Disaster/Emergency-relief Fundraising
ProSpeak: Are You Ready for an Emergency Campaign? by Sue Woodward, June G

DRM
Editor’s Note: Is This You? Are You Sure? by Margaret Battistelli, January E

Because It Matters: Donor Power by Tim Burgess, February G

Words to Live By: The Business of Fundraising by Carsten Walter, March G

Editor’s Note: Listen Up! by Margaret Battistelli, April E

Words to Live By: Your Secret Donor Hates You by Trent Stamp, April G

Words to Live By: Ewwww! What’s That Smell? by Bob Sheldon, June G

After the Acquisition by Lisa Sargent, August *

Easier Said Than Done: The Donor/Charity Contract by Jeff Brooks, August G

Now You’ve Read It All: Do You Just Love Me for My Money? by Jim Hussey, October G

Easier Said Than Done: The Enlightened Path for Fundraisers by Jeff Brooks, November G

E-philanthropy
Fundraiser Confidential: What’s Your Point? by Todd Baker, February G

Net Gain: ‘Major’ in Online Relationships by Charlie Cumbaa, March G

Net Gain: The Art and Science of e-Cultivation by Sheeraz Haji, April G

Net Gain: Grooming Your E-list by Sheeraz Haji, July G

Net Gain: Important Questions About Your Web Site by Charlie Cumbaa, September G

Multichannel Stars by Katrin Verclas, September *

Net Gain: Hot … or Not? My Predictions by Sheeraz Haji, October G

Net Gain: Come Up First in Search by Heather Burton and Josh Yeager, November G

Ethics/Accountability
Editor’s Note: Cheers and Jeers by Margaret Battistelli, March E

Editor’s Note: Forced Philanthropy by Margaret Battistelli, November E

Face-to-face Fundraising
In Your Face! by Owen Watkins, April *

Family Philanthropy
Leadership Series: All in the Family by Kristin McCurry, January **

Grants
Don’t Beg by Cheryl A. Clarke and Susan P. Fox, June *

Lists
Net Gain: Grooming Your E-list by Sheeraz Haji, July G

ProSpeak: xxxxxxxxxxxx by Bill Cornell, December G

Leadership Series
Family Philanthropy: All in the Family by Kristin McCurry, January

Innovation: Too Much Competition by Kurt Aschermann, May

Key Trends: Is Change an Uphill Battle? by Atul Tandon, July

Integrated Fundraising: Five Thoughts by Geoff Peters, November

Major Gifts
Net Gain: ‘Major’ in Online Relationships by Charlie Cumbaa, March G

Knock Their Socks Off by Bernard Ross, March *

Mid-level Giving
Bridge the Giving Gap by Cathy Finney, October *

Mission/Demographics
Donor Focus: Healthcare Workers — Resuscitating Your Campaign by Christine Weiser, January E

Donor Focus: Police Officers and Firefighters — The Force Can Be With You by Christine Weiser, March E

Donor Focus: Parents — It’s Not Child’s Play by Christine Weiser, May E

Mission Focus: Reproductive Rights Issues — De-politicize Rhetoric to Keep Donors Informed by Christine Weiser, June E

Mission Focus: Disease-specific Organizations — Concentrated, Creative Outreach by Christine Weiser, August E

Donor Focus: Sports Fans — Fans of a Good Cause by Christine Weiser, September E

Mission Focus: Homelessness — ‘You Can Make a Difference’ by Christine Weiser, October E

Donor Focus: Military Personnel — For Honor and Country by Christine Weiser, November E

Multichannel
Net Gain: They’re Doing What? by Sheeraz Haji, January G

From Ordeal to Ideal by Darryl Gordon, February *

Multi-channel Fundraising: Seamless Integration by Abny Santicola, July **

Editor’s Note: Innovate, Integrate by Margaret Battistelli, August E

Multichannel Stars by Katrin Verclas, September *

Leadership Series: Five Thoughts About Integrated Fundraising by Geoff Peters, November **

Planned Giving
Too Much Information? by Robert Sharpe Jr., June *

Now You’ve Read It All: Planned Giving Primer by Jim Hussey, July G

Doing Good and Doing Well by Steffan F. Cress, October *

Privacy/Security
One Good Idea: Free — for Real by Abny Santicola, January F

Words to Live By: Mom Knows Best by Joanne Delgiorno, January G

Tech Talk: Get Secure — for Free by Abny Santicola, July F

Net Gain: Playing It Safe by Heather Burton, August G

Profile
UNICEF: Thinking Bigger by Abny Santicola, January H

Five-Minute Interview: Julie Tolan, Marquette University by Abny Santicola, January F

Five-Minute Interview: Mark B. Althoff, Maryland School for the Blind by Abny Santicola, February F

Editor’s Note: Goodbye, Hello by Margaret Battistelli, February E

Five-Minute Interview: Rabbi Levi Shemtov, The Friendship Circle by Abny Santicola, March F

Mercy Corps: Social Engagement by David McKenna, March H

Five-Minute Interview: Kristie Cobb, Georgia Aquarium by Abny Santicola, April F

Five-Minute Interview: Debra Pemstein, Bard College by Abny Santicola, May F

Five-Minute Interview: Matthew Bregman, El Museo del Barrio by Abny Santicola, June F

ALSAC/St. Jude Children’s Research Hospital: Star Power by Abny Santicola, June H

Five-Minute Interview: Cathy Lanyard, American Friends of the Alyn Hospital by Abny Santicola, July F

Five-Minute Interview: Scott Harrison, Charity: by Abny Santicola, August F

World Vision U.S.: An Exercise in Transformation by Margaret Battistelli, August H

Five-Minute Interview: Laura Fredricks, Pace University by Abny Santicola, September F

Five-Minute Interview: Sara Federlein, WITNESS by Abny Santicola, October F

Christopher and Dana Reeve Foundation: Going Forward by Abny Santicola, October H

University of Notre Dame: The Blue and the Gold (and the Green) by Abny Santicola, November H

5-Minute Interview: Marjorie Mathison Hance, College of St. Catherine by Abny Santicola, November F

5-Minute Interview: Rebecca Newman, University of California San Diego by Timothy Churchill, December F

Prospect Research
What You Don’t Know and How It Can Hurt You by Margaret King, August *

Search
Net Gain: Come Up First in Search by Heather Burton and Josh Yeager, November G

Small Nonprofits
Editor’s Note: Time to Grow? by Margaret Battistelli, May E

Big Ideas for Smaller Nonprofits by Margaret Battistelli, Benjamin Borne, Lynn S. Edmonds and Gina Crocetti Benesh, May H **

Special Events
Fairway to Fundraising by Abny Santicola, May *

Strategy
Easier Said Than Done: How to Love Fundraising by Jeff Brooks, April G

Easier Said Than Done: Death by Committee by Jeff Brooks, June G

Fundraiser Confidential: The Core Ingredient for Success by Todd Baker, August G

eChat: State of the Sector, December **

Technology
Blog Heaven by Jeff Brooks, January *

RSS — Easy as Pie by Joe Dysart, January *

Tech Talk: Badge Brigade by Abny Santicola, February F

Tech Talk: Top of Mind — and Browser by Abny Santicola, March F

Tech Talk: ‘A Really Fascinating, Kind of Insane Idea’ by Abny Santicola, April F

Tech Talk: Virtual Gifting by Abny Santicola, May F

Tech Talk: Get Secure — for Free by Abny Santicola, July F

One Good Idea: Picture More Donors by Abny Santicola, August F

One Good Idea: Capturing Caring by Abny Santicola, September F

Tech Talk: Virtually There by Abny Santicola, October F

ProSpeak: Yabba, Dabba … Don’t? by Michael A. Knipp, October G

OMG! Comment Me! by Abny Santicola, October *

One Good Idea: ATM for GOD? by Abny Santicola, November F

Tech Talk: xxxxxxxxxx by Timothy Churchill, December F

Telefundraising
One Ringy Dingy … by Ken Dawson, August *

Trends
In Your Face! by Owen Watkins, April *

Net Gain: Not Fade Away by John Murphy, June G

Leadership Series: Key Trends — Is Change an Uphill Battle? by Atul Tandon, July **

eChat: State of the Sector, December **

Social Networking
Blog Heaven by Jeff Brooks, January *

Tech Talk: Badge Brigade by Abny Santicola, February F

Tech Talk: Virtual Gifting by Abny Santicola, May F

One Good Idea: Picture More Donors by Abny Santicola, August F

Tech Talk: Virtually There by Abny Santicola, October F

OMG! Comment Me! by Abny Santicola, October *

Net Gain: Hot … or Not? My Predictions by Sheeraz Haji, October G

Net Gain: Viral Marketing and the Basics by Darryl Gordon, December G

Video
One Good Idea: Capturing Caring by Abny Santicola, September F

Web Site Design and Management

Web Watch: Peckham — Avoid Web Site Stagnation by Sarah Durham, January E

Web Watch: Sheltering Arms Senior Services — Simply Successful by Sarah Durham, March E

Web Watch: Anxiety Disorders Association of America — Anxiety-Free Interaction by Sarah Durham, May E

Web Watch: Palestine Children’s Relief Fund — One Word: Streamline by Sarah Durham, July E

Web Watch: Kidney Cancer Association — Small Nonprofit Goes Big Online

by Sarah Durham and Farra Trompeter, September ENet Gain: Important Questions About Your Web Site by Charlie Cumbaa, September G

Web Watch: Childcare Worldwide — What’s the Big Idea? by Sarah Durham and Farra Trompeter, November E