2008 Gold Awards for Fundraising Excellence: And the Winners Are …

From Margaret Guellich: “This package contains great elements — passion, urgency, storytelling. The letter is short and to the point. Backup [and] the case for support is laid out extremely well. You couldn’t say no. I’d mail this package to my major donors!”
— Melissa Busch

Renewal (50,000 or more mailed)